-
Beneficial Perception: How My View of Social Media Changed
I used to believe that social media rewarded the people who posted the most. I thought the only way to grow as an Olympic Peninsula photographer or Pacific Northwest photographer was to constantly push out content. Over time, my perception shifted toward something more relational and sustainable. I now see that the true value of…
-
Community engagement
Community engagement, as described in David Meerman Scott’s The New Rules of Marketing and PR, is no longer about broadcasting messages outward. It’s about building genuine relationships, participating in conversations, and creating value within the communities you want to serve. Modern marketing is interactive, human-centered, and rooted in connection rather than persuasion. This perspective has…
-
My potential target audience
My potential target audience is a creative, visually driven group that values storytelling, emotional resonance, and a sense of place. They are typically between the ages of 25 and 45 and include photographers, designers, small business owners, and people who appreciate cinematic imagery and meaningful narratives. Many of them are based in the Pacific Northwest…
-
Return on Investment (ROI)
When I think about ROI for Cedar & Shore Studio, I look far beyond dollars in versus dollars out. Revenue matters, but my return also includes creative fulfillment, community connection, reputation, and the quality of clients I attract. Time and energy are costs too, even when no money is exchanged. As a Sequim, WA, photographer,…
-
Cedar & Shore Studio SMART Marketing Goals
“Book Your PNW Experience.” Executive Summary Cedar & Shore Studio is building a premium, story‑driven creative brand rooted in the mood, beauty, and presence of the Pacific Northwest. This marketing strategy outlines a clear, actionable plan to increase brand awareness, drive high‑intent traffic, and convert followers into paying clients through intentional storytelling, consistent content creation,…
-
Engagement Story
Every brand begins with a moment of clarity, and mine started the day I realized that creativity alone wasn’t enough. I needed connection. I needed a way to bring people into the story behind my work, not just show them the final product. That’s when Cedar & Shore Studio shifted from being a portfolio of…
-
Digital Citizenship, Personal Branding, and Paying It Forward
I define digital citizenship as the practice of showing up online with responsibility, respect, and awareness of how our actions affect others. It includes everything from protecting our privacy to engaging in positive communication and contributing to healthy online communities. A positive example of digital citizenship is when someone uses their platform to share accurate…
-
The Power of Storytelling in Social Media Marketing
In the modern digital landscape, storytelling has become one of the most effective strategies for brands seeking meaningful engagement on social media. As audiences scroll through crowded feeds, narrative content consistently outperforms traditional promotional posts because it creates emotional connection, increases retention, and builds trust. According to Forbes, storytelling helps brands stand out by creating…
-
Active Advocate Essay for Canon EOS R6 Mark II
Some products earn your trust slowly, and others make their impact the moment you begin working with them. The Canon EOS R6 Mark II falls firmly into the second category for me. From the first time I used it, the camera felt like a tool that understood the way I see and create. It delivered…
-
The Relationship of “Princess Bride” data and Hero Inspiring Information
There are several data points from this story that can relate to and inspire heroes. By analyzing the information in this story, it can be turned into raw data points used to inspire action. The main data point in this story is the true love Westly has for Buttercup. This drives the narrative through every…
-
Social Media
Social media is by far the most useful tool we have as creators. It connects us to the rest of the world via news feeds controlled by platform algorithms. When we post often and with the right content, the algorithm places our work higher in the newsfeed search results which increases the chances of being…
-
Word Cloud Experiment
I do not recommend https://www.wordclouds.com/ because it is full of manipulative advertising and the site kept freezing. As I was trying to play around with the design of the words, the site would become unresponsive. I did find the concept of word design to be interesting. I will not be returning to this site for…
-
The Relationship of “Princess Bride” data and Hero Inspiring Information
There are several data points from this story that can relate to and inspire heroes. By analyzing the information in this story, it can be turned into raw data points used to inspire action. The main data point in this story is the true love Westly has for Buttercup. This drives the narrative through every…
-
Social Media
Social media is by far the most useful tool we have as creators. It connects us to the rest of the world via news feeds controlled by platform algorithms. When we post often and with the right content, the algorithm places our work higher in the newsfeed search results which increases the chances of being…
-
Word Cloud Experiment
I do not recommend https://www.wordclouds.com/ because it is full of manipulative advertising and the site kept freezing. As I was trying to play around with the design of the words, the site would become unresponsive. I did find the concept of word design to be interesting. I will not be returning to this site for…
Project Storytelling Pre-Vis and Prototyping Essay
CEDAR & SHORE STUDIO
Like what you see here? I’m available for hire. Book a session, commission a project, or browse the shop. Every booking, purchase, like, share, and follow makes a real difference in keeping me in school and growing Cedar & Shore Studio.