The positive power of advertising during an event with large number of viewers, such as the Super Bowl, is the effect your commercial has on the audience and its ability to ripple effect out into the world through them. When a commercial is made great, it will live on forever in our minds and be talked about for years to come. In today’s world we also share our opinions about commercials on social media platforms such as Facebook which makes it even more critical that the commercial represents the message we want to convey. We see a lot of commercials every year and they have shaped our views on each brand.

Branding is not just about the products we are selling, but also about the companies views and policies. When a company such as Nike advertises commercials about the impact of sports and how it can shape our futures, we listen and make a judgement based on what we see and hear. Shining a light on the power of sports instead of the products leads us to believe that Nike believes in us and so we believe in Nike.

Commercials like this accomplish their goal of brand recognition and gain credibility while also spreading a powerful and positive message.