My potential target audience is a creative, visually driven group that values storytelling, emotional resonance, and a sense of place. They are typically between the ages of 25 and 45 and include photographers, designers, small business owners, and people who appreciate cinematic imagery and meaningful narratives. Many of them are based in the Pacific Northwest or feel connected to its landscapes and culture. This audience is drawn to brands that feel authentic, intentional, and visually cohesive, which align well with the identity I am building through Cedar and Shore Studio.

To reach this audience effectively, I will focus on the platforms where they are already active and engaged. Instagram will serve as my primary hub because it supports cinematic visuals, short captions, Reels, and behind-the-scenes storytelling. This platform allows me to express my brand identity through consistent imagery and mood. Facebook will help me connect with local communities, share updates, and build trust with people in my region who may be looking for creative services. YouTube will eventually become my long-form platform for tutorials, field sessions, and deeper storytelling once I launch my channel.

Together, these platforms create a balanced ecosystem. Instagram builds desire, Facebook builds community, and YouTube builds authority. By using each platform intentionally, I can reach my target audience where they already spend their time and invite them into the creative world I am building.