CALLS TO ACTION

Warm, Confident, Clear

• See yourself with clarity. Cook your cinematic portrait session at cedarshorestudio.com
• Explore the Full story. Crafted with intention, rooted in place.
• Join the Cedar & Shore community for tutorials, stories, and creative guidance.
• Build a home for your story. Partner with Cedar & Shore Studio to create a website with purpose.
• Grow your craft with intention. Join a Cedar & Shore Studio photography class.
• Start the conversation. Reach out and share what you’re building.
• Shape how the world sees you. Reserve your branding session at cedarshorestudio.com

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AUDIENCE PERSONA

WHO

Cedar & Shore Studio serves people who value authenticity, clarity, and craft. They are individuals, small businesses, and creative learners who want visuals, guidance, and experiences that feel cinematic yet grounded in the Pacific Northwest. They seek a creative partner who communicates with warmth, teaches with patience, and brings intentionality to every project.

Core Audience Groups

• Portrait and Headshot Clients:
  Individuals who want to feel seen with clarity. They value a calm, confidence‑building experience and images that reflect their personality with honesty and cinematic depth.
• Small Business Owners and Creatives:
  Makers, artists, service providers, and entrepreneurs who need cohesive brand photography, visual identity support, and website design. They want storytelling that feels human, trustworthy, and aligned with their values.
• Branding and Website Design Clients:
  Small businesses and personal brands who need visual clarity, storytelling, and a cohesive digital presence. They value intentional design, ethical practices, and a collaborative process that helps them feel confident in their brand
• Photography Students and Hobbyists:
  Beginners, retirees, and curious learners who want approachable, hands‑on photography classes. They look for guidance that is patient, clear, and rooted in real practice rather than technical overwhelm.
• Online Learners and DIY Creators:
  People searching for tutorials, behind‑the‑scenes videos, and educational content. They want to understand the craft, improve their skills, and learn from someone who teaches with transparency and encouragement.

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NEEDS AND SOLUTIONS

WHAT

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STORY AND CREDIBILITY

WHY

Cedar & Shore Studio exists to bring clarity, intention, and emotional resonance to the way people and businesses present themselves. My work is shaped by the Pacific Northwest, its quiet beauty, its mythic stillness, and its sense of place. I build brands, images, and digital experiences that feel human, grounded, and trustworthy.

What Makes Me Remarkable

I offer a complete creative ecosystem. Clients don’t have to piece together photographers, designers, and web developers. They can work with one studio that understands their story from every angle.

• Full Branding Systems:
  Logos, font packs, color palettes, brand rules, messaging, and complete identity guides that give businesses a cohesive visual foundation.
• Cinematic Photography:
  Portraits, headshots, group photos, brand imagery, and product photography that communicate authenticity and emotional depth.
• Graphic Design for Print & Digital:
  Packaging, brochures, posters, book design, advertisements, and marketing materials that elevate a brand’s presence.
• Intentional Website Design:
  Clean, cinematic websites with intuitive navigation, strong storytelling, and integrated brand visuals.
• Creative Education:
  Photography classes, online tutorials, and behind‑the‑scenes content that teach with clarity, patience, and real‑world practice.

Why Clients Trust Me

My work is intentional, poetic, and human‑centered. I bring a calm, grounded presence to every project, helping people feel seen, supported, and confident. Whether I’m designing a logo, building a website, or photographing a portrait, I approach each step with care, clarity, and a deep respect for the story behind the work.

Clients trust me because I don’t just create visuals, I create coherence. Every image, design, and layout is part of a larger narrative that reflects who they are and what they stand for.

Proof of Impact

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AUDIENCE LOCATIONS

WHERE

Online

• Facebook
• YouTube
• Instagram
• Pinterest
• WordPress

In-Person

Sequim, Port Angeles, Port Townsend, local markets, creative events, small businesses

Who They Trust

Local creators, word-of-mouth recommendations, businesses with consistent branding

Where I Engage

Instagram comments and stories, Facebook groups, YouTube tutorials, blog posts, in-person sessions

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CONTENT STRATEGY

HOW

Meaningful Content

Teach what I know, share resonant stories, offer clarity and encouragement, and show the process, not just the product.

Platforms

WordPress, Instagram, Facebook, YouTube, Pinterest, email newsletters.

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SEARCHABILITY

WAY

Google Ads Keywords

Blog Categories

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TIMELINE

WHEN

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OUTCOMES

MEASURABLE GOALS

Short Term Actions

Outline content pillars, draft blog post + YouTube script, publish 3–4 pieces of content next month.

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EVENT OPPORTUNITIES

Connect in Place

April 4: Friendship Garden Open House

The Friendship Garden Open House at Carrie Blake Park is a key opportunity to connect with the community in a meaningful, place‑rooted way. As the lead photographer for the event, I will be present throughout the afternoon capturing portraits, candid moments, and the cultural atmosphere of the garden. This event strengthens visibility, builds trust, and creates natural opportunities for conversation with families, local residents, and small businesses.

Purpose of Connection

• Build trust through genuine presence
• Strengthen recognition of Cedar & Shore Studio as a full creative brand
• Support local community spaces and cultural events
• Create opportunities for future collaborations, classes, and client work
• Share knowledge and encourage creative growth

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TEAMMATES AND PARTNERS

Olympic Peninsula Creative Collab

Cedar & Shore Studio collaborates with creatives whose values align with clarity, storytelling, and community. These partnerships strengthen the studio’s ability to produce cinematic visuals, educational content, and brand‑aligned media.

Video Collaboration Team

Jaz Nuez Mediaz

Social Media Strategy & Creative Direction

Jaz brings expertise in social media strategy, advertising graphics, and product photography. Her strength lies in understanding how visuals perform across platforms and how to shape content that resonates with audiences. She supports the collaboration with creative direction, promotional insight, and a strong sense of visual storytelling for digital spaces.

Time Catcher Photography

Portraits, Creative Photography & Event Coverage

Monica contributes her talent for expressive portraiture, creative concepts, and community‑oriented photography. Her ability to capture authentic moments and dynamic scenes adds depth and variety to the collaborative video work. She supports the team with on‑site shooting, creative ideas, and a grounded, people‑centered approach.

Cedar & Shore Studio

Lead Photography, Branding, and Production.

As the lead photographer and brand designer, I guide the visual direction, cinematography, editing, and overall production style. My role includes shaping the narrative, ensuring brand cohesion, and integrating photography, design, and storytelling into a unified final product.

Purpose of the Collaboration

This partnership blends three creative strengths, strategy, storytelling, and cinematic imagery to produce video content that is educational, community‑focused, and visually intentional. Together, we create work that highlights local stories, supports small businesses, and strengthens the creative community in the Pacific Northwest

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COMMUNITY

Unity and Purpose

Community is a place where people feel seen, supported, and encouraged to grow. I build community through Instagram, Facebook, YouTube, my blog, and local creative spaces, communicating with clarity, warmth, and encouragement.
My blog will serve as an authority resource for creatives and small businesses.
I bring people together through collaborations, educational content, storytelling, and events.

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SOCIAL MEDIA ENGAGERS

Who I Reach and How

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WORDPRESS WEBSITE

The Central Hub

The website is the central hub for storytelling, education, and client conversion

• Clean, cinematic layout
• Clear navigation
• Strong service landing pages
• SEO-friendly blog categories
• Internal linking pages
• WooCommerce for digital products