3 simple words with a powerful meaning. “Ideation in Action”. This is not just sitting around brainstorming. This is where ideas become actionable plans in the process of execution to make something real.

There is a process involved for ideas to become actionable and it involves both “Design Thinking” and “Scientific Method” for successful results. The process is to first inquire, play, discover, document, design, develop, deploy, update, reflect, share. While doing this and especially after the process involves the scientific method of research, hypothesize, predict, experiment, apply, analyze, conclude, and communicate. These steps are critical to successful execution of ideas in action.

Ideation in action is when Ideas stop living in the mind and begin to take shape through these steps.  As the idea takes shape it gains creative momentum, and the inspiration becomes a tangible asset used in our websites, photography practices, image editing, or other workflows.

No great website or product has come to be without ideation in action. When ideas just live in our minds, they never become reality. Ideas must be explored and analyzed before we know if they are worth doing. When we do this we have possibility of creating the next new big thing.