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Importance of Fonts and Colors to Maximize Retention and Engagement

When considering fonts and colors for your website it is important to choose ones that are inviting to the user. Fonts should be easy to read, and colors should be pleasant and contrasting. With so many colors to choose from using a color wheel can help with finding complimentary colors that go best together. Some goof examples of this would be red text and a green background or a red background with green text while a bad example of this would be orange text on a red background or red text on an orange background.
Moving onto fonts could be a whole essay on its own. There is so much to learn about fonts. The general rule of thumb is to use Sans Serif Fonts as they are generally more legible and easier to read. Helvetica being the main font that all Sans Serif Fonts descend from can be found everywhere and is the easiest text to read. When fonts are hard to read, they will often go unread, or the message will be quickly forgotten. The biggest lesson with fonts and colors is to choose ones that complement each other and make reading easy so that the reader can retain the information.
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