When we receive a message such as one through a picture the message is registered through the senses and processed in short term memory before going to the long-term memory. We are always taking in information even if we don’t realize it. Sometimes the information that we take in is subtle through visual or auditory background elements. We all easily recognize the main subject information as it holds our primary focus. Knowing that we take in information from multiple levels we can design our multimedia work in such a way that we convey the most information possible without having to add text or audio. My personal favorite ways to do this are through video and image editing by simply framing the scene in the lens to make it visually appealing while also telling a story. The featured image is a great example of this. Other ways of doing this is placing appropriate audio cues in the video such as music or sound effects. This can also be done through creating text with certain size, color or style. Every little detail adds up.

When it comes to Transmedia Marketing, I don’t know if they ever inspired me to make something happen, other than to watch another movie or research a reference. It is however a concept which I do plan to use within my own branding. For example, when I move to my professional branding, I will always make reference to Good Design #8 and my educational journey.