Once upon a time, back when the wise were still young, storytelling was only found in books, newspapers, magazines, and other printed content. People would also gather around the campfire or listen to the radio to convey stories through Spoken words. Storytelling had limitations to its reach and speed of transmission. This is not the case anymore. Today, we have technology beyond what many have ever thought to be possible, and it is widely used around the world – even in remote regions such as the Amazon Rainforest.
This technology has brought forth social media platforms where people experiencing the online world can congregate by the billions. No longer is storytelling limited to the few. Now everyone, everywhere, can experience the story in real time. This not only engages audiences, but it also truly influences them.
https://www.facebook.com/share/p/1C2MsEkbnF/ Is a great example of this topic. This post blends creative written storytelling along with visual storytelling through photography. This link does send you to one of my recent posts for my business Cedar & Shore Studio, which I do actively promote. Regardless, of my personal love for my brand – This post is a great example. I have posted this on several social media platforms, and I have found that not only do people appreciate photography, but they also truly and deeply engage with the written story that accompanies this image. This matters because photography alone has never inspired so many amazing heartfelt comments to which I am truly honored and appreciative for.
Other links to supporting information and infographics (outside sources that I am not affiliated with):
The Impact of Visual Storytelling on Social Media – FasterCapital
10 Stats That Show the Impact of Infographics on Social Media – Red Website Design
The Power of Storytelling for Social Businesses – Conscious Magazine

