This coursework has changed the way I approach my online presence as the founder of Cedar & Shore Studio in Sequim, WA. I came into the class with experience as a Pacific Northwest photographer, but I did not have a clear strategy for how my website, social media, and content could work together. Through the lessons, I learned practical social media marketing tactics, ways to improve my WordPress site, and how to create a plan with specific steps, timelines, and goals. This structure helped me see how my work as an Olympic Peninsula photographer, portrait photographer in Sequim, and brand photographer for small businesses can be shared with more intention.

I also formed new connections with classmates, especially Monica and Jasmine. We are all photographers, and our collaboration on the “1 Scene 3 Perspectives” video reminded me how powerful community can be. It encouraged me to think about how I want to build more creative connections through my content.

This course also confirmed what I already recommend to clients. WordPress is the only universal answer for building a strong online home. Social media platforms are useful, but each one is nic-specific. The platform you choose depends on who you want to reach, while WordPress remains the foundation for everything from small business branding in Sequim, WA to photography classes on the Olympic Peninsula.

The biggest shift for me has been refining my voice. I offer several services, including cinematic portrait photography, brand photography, and WordPress web design in Sequim. For a long time, I tried to speak to everyone. After reading “12 Months to $1 Million,” I realized that people buy brands, not products. Speaking to everyone speaks to no one. I am now shaping my voice around the specific problems each service solves, and my brand continues to evolve as I grow.

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